Director Oren Peli had no experience as a director before this project, he bought all his equipment himself, the film was most improvised by the actors, who were paid very little for the project, and yet it became a profound success. As one of the earliest success stories from Blumhouse Productions, which was an up-and-coming studio at the time, Paranormal Activity has become the benchmark for the found footage sub-genre. It sparked a long-running franchise that - while somewhat repetitive in later installments - kept audiences coming back for more. However, Peli's preferred alternate ending was much darker, and Steven Spielberg pressed to change the original ending toward the end of production.Īdding proof to the thought that horror movies can be extremely profitable with very low budgets, Paranormal Activity was made for only $15,000 which turned into a massive $193.4 million gross at the box office.
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